On top of that, today’s B2B customers are highly savvy and want to build on their existing product investments with the right technology, at the right time. To capture this revenue, companies are racing to meet a huge shift in customer behaviors and...
You need to ensure that by signing one deal, you’re not potentially undercutting another partner. This can be difficult to do, especially because there are different team members who may oversee different parts of the reselling process. Understand the different goals for your...